CATEGORY & MARKETING EXPERTISE
We’re a progressive, dynamic and consumer-led business. Harnessing our category management expertise, powerful consumer insight and marketing know-how, and working closely with like-minded customers, partners and suppliers, we are committed to making innovative, high quality dairy products that are relevant to the lives and desires of today’s consumers.
We pride ourselves in being category experts in our key product areas, not just dairy experts. Studying market data enables us to understand which trends are driving growth in many different product sectors. Spending time developing relationships with our retail partners is also key to getting a real understanding of consumers. This helps us make confident recommendations on identifying the right products for the right stores, with the right promotions to appeal to their shoppers.
Our commercial team has a wealth of marketing expertise. They invest time and resource in making sure we know our products, and fully understand our customers, consumers and market.
A COMMITMENT TO QUALITY
We are committed to maintaining exemplary quality control throughout every element of our business.
This includes ensuring that our dedicated group of local dairy farmers provides us with a fully traceable supply of quality farm assured milk. We continue to invest in our in-house testing teams; laboratory facilities; quality control technology, policies and procedures; and staff training to ensure that our products consistently meet the very highest industry standards.